The Italian summer has always been a creative inspiration, thanks to its strong iconography. With “Italianissima”, the brand attitude, both sporty-sexy, is interpreted with a new whole aestethic. A beachwear collection that smells of days on the beach, vitamin colors inspired by summer fruit, savor of salt on wet skin, crowded lids, fresh ice cream, and all the authenticity of that Italian summer that made so much famous the “Bel Paese” in all the world.